Innoscentia

Innoscentia is a food-tech startup with the mission to create a new dynamic food label that allows real-time freshness indication of meat products. The company was in a pre-Series A funding phase and therefore wanted to enhance their overarching branding and visual communication. This project revolved around creating a new design for the label itself and implementing that look and feel across all remaining visual channels. The label was redesigned according to insights gathered through focus groups, and adopted a new logical and flowing design. Both a new website and mobile platform was developed from scratch, which carried the same updated branding. Finally, this new visual identity was incorporated into the pitch investment deck. The new visual profile aims to enhance the high-tech and innovative feel through clean, crisp mockups and the use of dark gradients in contrast with the signature Innoscentia brand colors.