Soho Kitchens

Soho Kitchens was founded by two passionate brothers with the aim of establishing a kitchen design company that adopted a personal approach to designing and implementing high-end kitchens. To enhance their brand, they sought a visual identity that would align with the luxury kitchens they were creating. As a result, the rebranding effort yielded a minimalist and typography-focused logo, making effective use of white space as one of its defining characteristics. A neutral color palette, inspired by the marble-rich kitchen designs, contributes to the sophisticated ambiance. The visual identity was seamlessly integrated into both printed materials and the development of their website.